Private Label:
Case Study
GUMBALL 3000® | FRSH Scents®
Innovative brand activation
Annual rally merchandise collaboration
Gumball 3000®
Gumball 3000® is an aspirational lifestyle brand that combines automobiles, art and popular culture.
The annual Gumball 3000® tour has evolved into a week long festival of live music concerts, action sports and spectacular car shows hosted in capital cities, achieving live crowds of over one million people, and a televised and online audience that reaches over 100 million households in 60 countries.
Locations
In each Rally location, the largest public spaces are closed for vast displays of free entertainment including concerts, fashion shows, sports displays, art shows and more. Times Square, Regent Street, Tiananmen Square and Hollywood Boulevard have all received the Gumball 3000® treatment, as the Rally has toured the globe.
100,000+ spectators per location, making this larger than any stadium tour.
Celebrity
Celebrity attendees include David Hasselhoff, Snoop Dogg, EVE, Travis Barker, Xzibit, Adrien Brody, Tyson Beckford, David Guetta, deadmau5, Michael Madsen, Daryl Hannah, Steve Aoki, Tony Hawk and Dennis Rodman amongst others; along with Royalty and business figureheads including the founders of Facebook and Pay Pal.
150 million fans on facebook following our celebrity drivers each year.
Cars
The most incredible machines on the planet come together for the Gumball 3000® Rally. From the sublime to the ridiculous - 150 cars undertake the annual luxury automotive road trip travelling a different 3000 mile route each year.
From Batmobiles to Bentleys.
Unparalleled Brand Awareness
FRSH Scents® partnership branding carried on all car livery, staging and event marketing!
