At FRSH Scents our Research and Development (R&D) Team plays a key role in creating the diverse selection of product formats and fragrances required for a range of car air fresheners to be popular across the various global markets. We are confident our collections offer some of the most superior quality, excellent choice and brilliant value for our distributors and retailers.
We are often asked, “Which ones should I stock?” There’s no “one-size-fits-all” answer to that question, but in this article, we’ll take an overview of which FRSH Scents air freshener products and fragrance options have sold the most units in 2024, so you can assess which ones you should be investing in for a fantastic ROI from your car air freshener stock right now.
BEST-SELLING CAR AIR FRESHENER PRODUCTS
When we analysed the 2024 sales data it was very apparent how the relative popularity of a fragrance can vary depending on the product format in which it is offered - the best-selling fragrance rankings are markedly different for each product format. This is crucial information for any retailer looking to assemble a range of car air fresheners with the best sales potential – you should not simply repeat the same 3 or 4 fragrances in every product type.
We’ve taken a look at the current top-selling FRSH Scents products in the 3 major in-car location categories (on the vent; hanging from the mirror; in the cup holder) and can share with you our best-selling scents in each configuration.
1 – VACATION COLLECTION VENT CLIPS
Sales of the scented polymer Vent Clips in our Vacation Collection range have taken off worldwide, rapidly becoming our most-ordered products.
The soft, rubberised texture and the vibrant, colourful, fun designs pack a real punch on any POS stand, creating a superb opportunity for you to boost basket values through classic impulse purchases. They have a universal vent clip fitting making them the perfect interior accessory for virtually any vehicle, whilst providing fragrance for up to 30 days.
The top-selling fragrances/characters in Vent Clips are Vanilla Scoop (Duck), Sea Breeze (Whale), Cherry Soda (Flamingo), New Car (Clown Fish) and Ice Pop (Shark), and we are very proud of how quickly they have achieved such a rapid rate of sales and become so popular with retailers and consumers alike.
2 – DELUXE POLYMER BOTTLES
Gone are the days of boringly familiar, bland products being the only option available in mirror-hanging air fresheners. With creative input from our R&D Team, we’ve been able to create a range of mirror-hanging air fresheners which offer personality, style, colour and excellent value for consumers. Our sleek, visually appealing Polymer Bottles have a double-sided design enclosing a scented stone capsule and last up to 30 days. Popular fragrances bought are New Car, Black Cherry, French Vanilla, Fresh Cotton and Tropical; but, in terms of sales units, the most popular fragrance is Velvet Rose & Oud.
3 - GEL POTS
Gel Pots are the best-selling format amongst our products which are designed to be located in the cup holders of vehicles. Gel Pots are a tried-and-tested car air freshener product format with a proven record of success – but tastes are always changing. Every driver has a unique and personal preference over the fragrance and the strength of that fragrance in their vehicle, so the FRSH Scents Gel Pots have a handy scent control dial to help regulate the fragrance flow to the desired level.
Fresh Cotton, Black Cherry, New Car, and Velvet Rose & Oud are the most popular fragrances, and the 5oz Gel Pot air fresheners last up to 45 days.
CONCLUSION
Overall, we find that fragrances like Fresh Linen and Black Cherry sell really well in Gel Pots; Woodland Strawberry and New Car are often the most popular in the mirror-hanging products; whilst Vanilla and Sea Breeze are great on the polymer vent clips. Interestingly, the strong unisex colognes, such as Indigo Ice and Velvet Rose & Oud are the fragrances which are the most consistently popular across all the formats, without being #1 in any specific format.
It’s not clear from the data why there should be these variations, but the sales data does indicate what is really clear ….the FRSH Scents range is built to cater for a wide range of consumer tastes and the retailers who offer a selection of products based on the information above are seeing great results. We hope you find this information useful for planning the product ranges you offer to your customers.
And don’t forget….on average every FRSH Scents product sold pays for the equivalent of 3 plastic bottles to be collected and recycled by The Plastic Bank. FRSH Scents is Certified Plastic Neutral and is now responsible for the equivalent of over 8 million ocean-bound plastic bottles being removed – a powerful, positive impact your sustainability-conscious consumers will notice when choosing an air freshener for their car.
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